Memory

A living memory for your brand's taste.

Every approved ad, every note in chat, every callout is captured, distilled, folded into the next brief. Your brand gets sharper with every run, not blurrier.

What we capture

The parts of your brand a brief can't hold.

A brief tells us what you want this week. Memory remembers what you've always meant about taste, palette, voice, the characters your audience already recognizes. The connective tissue that makes an ad feel like you.

01–02Aesthetic and palette 03Voice, tone, and cultural cues 04–06Characters, do's, and don'ts
01Aesthetic
02Palette
03Voicedry · confident
04Characters
05Do/Don'ts14 rules
06References62 saved
Brand Memory capture — campaign stills, recurring character, product detail, and the distilled taste tags and palette
How we use it

Folded into every draft, automatically.

Memory isn't a settings page you fill out once. It sits behind every agent i.e. Strategist, Copywriter, Video Agent, at every step: concept, script, storyboard, stitch. A product ad and a founder video from the same brand look like siblings, not strangers.

Two-level memory Every agent reads it Feedback in chat writes back
Shared Memory — organization taste, marketer preferences, and approved feedback — feeding Concept, Script, Storyboard, and Stitch, with feedback writing back
What changes

Three shifts you feel by week two.

The best sign Memory is working is what stops happening. Fewer rewrites. Fewer off-brand drafts. Fewer conversations that start with “this doesn't feel like us.”

01 First drafts Draft one lands where draft nine used to. The tone is right, the palette is right, the references are yours.
02 Onboarding New hires inherit your taste on day one. They ship on-brand work before they've read the deck.
03 Scale Ten ads a week or a hundred a month: same brand, no drift. Volume stops being the enemy of consistency.
How it learns

A loop that gets sharper every run.

Memory grows from work you're already doing. Approve an ad, leave a note or kill a scene. Each signal is distilled and folded into the next brief. Nothing extra to maintain.

01 Ingest Approved runs, chat notes, rejected drafts, and reference uploads flow in as raw signal.
→
02 Distill Agents extract the durable pattern i.e. palette, phrasing, motifs from the one-off decision.
→
03 Fold The updated Memory layers into the next brief before concept, script, and visuals begin.
→
04 Regenerate Reruns and new ads inherit the sharper context. Every cycle lands closer to on-brand.
↺ BACK TO INGEST Each new run becomes the next signal.
Privacy & ownership

Your Memory stays yours.

Row-level isolation Every entry is scoped to your organization. Nothing crosses tenants, ever.
No shared training Your Memory shapes your outputs. It never feeds a general model or another customer's.
Exportable Structured export, any time. If you leave, it leaves with you. No hostage data.

See your brand, remembered.

Book a founder call and we'll walk through Memory against your last quarter of ads.

Book a founder call hello@withnarrative.ai